Privacy Policy
Last updated: March 9, 2025
1. Introduction
Elenta ("we," "our," or "us") operates a process automation platform for digital marketing agencies and freelancers. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and services.
2. Information We Collect
Account Information
When you register, we collect your email address, password (stored in encrypted form), and optionally your name, agency name, phone number, and timezone. This information is used to create and manage your account.
Usage and Job Data
When you use our services, we store: campaign names, search locations, business categories, URLs you submit for analysis, and the results of analyses (website scores, contact data, AI-generated summaries). This data is associated with your account and used to deliver and display your results.
Business Data (Third-Party Sourced)
Our platform retrieves publicly available business information, including business names, addresses, phone numbers, emails, websites, social media links, and Google Business Profile data, from third-party data providers. This data is processed on your behalf when you run prospecting or analyses and is stored in your account for your use.
Payment Information
Payment processing is handled by Stripe. We do not store your full credit card number. We receive and store your billing email, subscription status, and transaction identifiers from Stripe.
Technical and Log Data
We collect IP addresses, browser type, device information, and usage logs to operate the service, troubleshoot issues, and improve our platform.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process your analyses and deliver results
- Manage your account, credits, and subscriptions
- Send transactional emails (e.g., password reset, billing)
- Respond to support requests and communicate with you
- Detect and prevent fraud, abuse, and security issues
- Comply with legal obligations
- Analyze usage patterns to improve our product
4. Third-Party Services
Data is shared with the third-party service providers we integrate with only as necessary to deliver our services. We do not share your personal data with these third party services.
5. Information Sharing and Disclosure
We do not sell your personal information. We may share your information:
- With service providers who assist us (hosting, analytics, support) under contractual obligations to protect your data
- When required by law (e.g., subpoena, court order, or to protect our rights and safety)
- In connection with a merger, acquisition, or sale of assets, with notice to you
6. Data Retention
We retain your account data and analysis results for as long as your account is active. If you cancel your account, we retain your data for 60 days to allow you to export anything you might need. After 60 days, your data is permanently deleted from our servers. We may retain certain information (e.g., billing records) as required by law.
7. Data Security
We implement reasonable technical and organizational measures to protect your data, including encryption in transit, secure authentication, and access controls.
8. Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Portability: Request your data in a portable format
- Objection / Restriction: Object to or restrict certain processing
- Withdraw consent: Where processing is based on consent
To exercise these rights, contact us through our contact form. You may also have the right to lodge a complaint with a supervisory authority in your jurisdiction.
9. Cookies and Similar Technologies
We use cookies and similar technologies (e.g., local storage) to: maintain your session, remember your preferences, and understand how you use our website. Essential cookies are required for the service to function. You can control non-essential cookies through your browser settings. Disabling cookies may limit certain features.
10. International Transfers
Our services may be hosted and processed in countries outside your residence. When we transfer data internationally, we take steps to ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses for transfers from the EEA).
11. Children
Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us through our contact form and we will delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
13. Contact Us
For questions about this Privacy Policy or our data practices, contact us through our contact form.